Google Reveals Massive Chrome Browser Performance Upgrades

 07/15 Update below. This post was originally published on July 12

While Chrome has had a rocky recent run, an ambitious rival has been quick to capitalize. But now Google has given potential defectors a great reason to stick with its browser. 

Google Chrome is about to get a lot faster and more efficient

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Having attained internal Google documents TheWindowsClub, has revealed that Chrome is going to become dramatically more power efficient. And it looks set to result in hours of additional battery life for laptop and smartphone users. 

07/14 Update: Google has announced it will be making further battery saving improvements to the Chrome browser. Speaking to the Wall Street Journal, Max Christoff, director of Chrome browser engineering, revealed that Google is now actively focused on making the browser less power hungry with three new initiatives. These are tab throttling (detailed below) which he states will have a "dramatic impact on battery and performance", reducing the power drain of ads and new optimization changes to the core of the browser. Interestingly, Christoff spoke to the WSJ as part of a highly critical editorial from the site which attacked the performance of the browser in comparison to rivals - something I have discussed recently. If Chrome is to retain its overwhelming lead in the browser market, Google now needs to follow through on these initiatives.